Mediator
Calculator of strategical showing of advertising campaigns
This is program for mediaplanning department of advertising
companies and from marketing departments of firms those plan
to run advertising campaign. It permits to calculate main
indicators of advertising campaigns in different mass media. Mediator permits to calculate follow showings:- Cover (Reach 1+) - part audience that contact
at least once with advertising,
- Reach N - part of audience that contacted
with advertising N times,
- Reach N+ - part audience that contact with
advertising at least N times,
- Gross rating points (GRP) - accumulated rating
(audience),
- CPM/CPT - cost for 1000 contacts with audience,
- CPP - cost for contacts with one percent of
audience,
- Budget
- Frequency
- as well as calculate number of allocated advertising
units (advertising expositions) with predefined values of
showings (indicators).
- Multiple spots allowed
Now program can calculate relative as well as absolute values
indicators. It may account: - loyalty of media audience
- target audience size of mass-media
You may use budget as initial data instead of size of buyed
part media. You can determine budget of advertising campaign for fixed
effect showing. For calculation in Mediator it is used probabilistic model
with uniform distribution and combinatorial analysis. Current version 1.2 Rel.2 Build 55 from 07/05/2002
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